The Successful Author Blog - Is It A Myth?

Last week I talked about what I learned from Kristen Lamb's talk on social media. One of the things that became a well-discussed point in the comments and then on Kristen's follow up post was the suggestion that authors shouldn't have a blog about writing. Not to say you should never talk about writing, but that you shouldn't have a writing specific blog (like this one, lol.) Kristen's point is that you are only reaching a small niche audience if you stick to writing topics (other writers) and you're missing the opportunity to reach a much wider group of potential readers.

So I totally get her point. Even though, like I said in the original post, I do not regret doing this blog because it has brought me wonderful friends and great opportunities I wouldn't have otherwise.

But this did leave me thinking--okay, so how do I adjust and broaden my platform? Part of what I do is my author blog where I focus more on romance-friendly stuff and photos of hot men on Tuesdays and Thursdays when I'm not blogging here. (My job is such a hardship, right?) But am I doing what I'm supposed to be doing?

So of course, I wanted to research who was doing it "right". Which successful published authors had (non-writing) blogs that were interesting enough to make people read it on a regular basis?

I first stopped by some of my favorite authors' sites. Almost across the board, the blog posts are pretty much all about upcoming releases, cover reveals, news about conferences and signings, etc. All helpful information but not something you'd like sign up to read weekly.

But I couldn't really find any stand out blogs from the authors I went to. I could think of a few authors with debuts coming out that had good blogs. I think Tawna Fenske does an excellent job having broad appeal on her blog. Her theme is humor with a heavy dose of sexual innuendo (she does talk about writing some). She's funny and entertaining and the blog gives you a feel for what her writing voice is. It makes you want to read her book. I also think Stephanie Faris does a good job covering very broad appeal topics like Do You Remember New Coke? Though she writes middle grade so her blogging is not necessarily tied to her genre.

I also love Chuck Wendig's blog. He does blog about writing regularly but it's not a "writing" blog. And he's hilarious. Totally subscribe-able. But other than that, where are the multi-published authors who have killer blogs? I gave up and asked the hive mind of Twitter. Here are the suggestions:

Neil Gaiman

Jennifer Crusie

Ebony McKenna

Patrick Rothfuss

Meg Cabot

But really, people had trouble coming up names. Now, this is a limited sample because most of the people who follow me on Twitter are fellow writers. So, like me, they tend to hang out at blogs about writing. But still.

This made me wonder is the successful, engaging author blog that rare? Do readers really care to see more than news style updates once an author is published? Are we all stressing ourselves out over something that nobody else is doing well either?

I don't know the answers to those questions. My instinct is that a non-writing reader would probably be more interested in following a favorite author on Twitter and Facebook to just get to know them organically and in bite sized morsels rather than regularly reading their blog. But that's just conjecture. And if you throw the whole self-pubbing thing into the mix, then you have even more complicated questions because then your online platform is your ONLY way to get to readers. The whole topic fascinates me.

So I'm dying to know what you all think? Which author blogs (non-writing blogs) do you love to read? What are those authors doing right? As a reader, what do you want your favorite authors to blog about? 

Face Off Friday: Will Blogging Sell Your Books?

 

I'll admit that I first started blogging because I heard that the omniscient THEY said that all aspiring authors should be on the internet building a platform. So off I went with the goal of building an internet presence, which lasted about two seconds. As soon as I started meeting other bloggers and discovering all the helpful information out there, I forgot about the whole platform thing and just kept blogging because I liked it.
Now I don't know if this whole blogging thing has built me any kind of platform, but it's definitely improved my writing because I learn something new every day from you guys and from researching the posts I do, so it's been worth its weight in gold.
However, I'm still curious, do you think THEY are right? Does someone having a blog sell books when they eventually get published? If you've never read a romance and I get published, are you going to go out and buy it because you "know" me or feel invested in my journey because you watched it unfold?
My own opinion is that, yes, it could sell a few books. For instance, blogger and about to be published author Jody Hedlund, writes inspirational/Christian fiction, which is far from my typical genre. I have no issue with the genre, it's just not something I gravitate toward. However, she's a great blogger and I have followed her journey over the last few months, so when her book comes out, I'll buy it. I want to support her. Same goes for all my bloggy friends out there, I can't wait to buy your books whenever they are out there.
And what about established author websites? Are you more likely to buy an author's book if they have an interactive website like a blog or tweet regularly or offer free writing workshops online? When authors do those blog tours, are you more likely to pick up their book?
I will say that when I ran across author Stacia Kane's website, which had loads of information on writing love scenes, I did go out an buy one of her novels. I liked her voice on the website along with the fact that she was offering helpful writing advice, so it sold me on picking up one of her books.
But if I just run across a standard author website with no updated information, it probably won't coax me into buying a book. Or if someone blogs solely to sell their books--i.e. every post is a promotional plug--I'm not that enticed either.
**Also, quick apology. I haven't been on your blogs in the last two days. That partial of Shadow Falls that I sent out like 3 months ago came back with a request for a full. Woo-hoo! So I've been buried in my manuscript the last two days--going through it to make sure that everything looked alright. I've learned a lot in three months so there were a few things that needed tinkering. I'll hopefully be finishing it up today and sending it off. I promise to catch up on your blogs over the weekend. :)**

So what about you? Do blogs sell books? What online can make you buy someone's book?
**Today's Theme Song**
"Popular"-- Nada Surf
(player in sidebar, take a listen)